What I do / focused, flexible, useful

SEO built around what actually moves your needle.

Some businesses need steady monthly support. Others need a focused fix for the issue slowing them down. We start by finding the real problem, then choose the right scope.

The toolkit

Local first. Technical when it counts.

Every service supports the same outcome: helping the right customers find, understand, and trust your business in organic search.

01 / near-me visibility

Local & hyperlocal SEO

Make your business easier to find in the places that matter, from your city and neighborhood to the map pack.

  • Google Business Profile optimization
  • Local citation building and cleanup
  • Neighborhood and near-me targeting
  • Review and local schema strategy
02 / solid foundations

Technical SEO

Clear the friction between your site and the search engine working to understand it.

  • Crawl and indexation audits
  • Site speed and mobile performance
  • Internal linking and information architecture
  • Duplicate content and schema cleanup
03 / useful answers

SEO content

Create the pages and resources people need before they call, visit, or buy.

  • Service and location pages
  • Keyword research with search intent
  • Local blog and resource content
  • Content refreshes that earn their keep
04 / know what moved

Reporting & strategy

Get clear signals, direct access, and a plan that responds when your market changes.

  • Monthly ranking and traffic reporting
  • Competitor monitoring
  • GBP performance tracking
  • Ongoing prioritization and optimization
Randi Bagley working at a desk with a laptop featuring a green cannabis leaf symbol
Special focusMichigan cannabis retailers working in an industry where organic search carries serious weight.
Randi Bagley presenting digital cannabis analytics with glowing data lines and leaf graphics

For cannabis operators

Paid ads are complicated. Search gives you room to build.

Dispensaries need a strategy grounded in compliance, platform restrictions, local competition, and real customer search behavior. I work with cannabis businesses across Michigan and beyond, alongside Evergreen Digital Services.

That means local SEO, technical fixes, useful content, local link building, and a plan designed for this industry. No generalist agency template.

How it works

Start with the map. Not the package.

Support can be ongoing or focused. The scope follows the work, and the work follows the evidence.

01

Audit the terrain

We review rankings, your Google Business Profile, competitors, technical health, and the market you want to win.

02

Choose the leverage

We prioritize the moves most likely to improve visibility, clicks, calls, or foot traffic.

03

Make it compound

I implement, report clearly, and improve the system as search behavior changes.

No pitch deck required

Tell me what is not working. I’ll tell you what I see.

Book a free call